Showcase your product with AI actors naturally
AI compositing places your product naturally in an actor's hands, on their body, or in their environment — without a photoshoot, studio, or physical sample required.
Product photography and filming is one of the biggest production bottlenecks for e-commerce and DTC brands. Getting a product into an actor's hands authentically requires coordinating a shoot, physically shipping product samples, and hoping the result looks natural on camera. BasedUGC's Product Showcase tool replaces that entire workflow with AI compositing — you upload your product images, choose an actor and a placement type, and the AI integrates your product naturally into the scene with realistic depth and lighting.
Product placements available include held in hand, worn on body (for apparel and accessories), displayed on a surface, used in context (drinking, applying, etc.), and environmental product placement (product visible in background). Our depth estimation and lighting matching algorithms ensure the product appears genuinely three-dimensional and correctly lit for the scene — not flat or obviously composited. The result is photorealistic product-in-use imagery suitable for performance ad creative without a single sample needing to leave your warehouse.
How it works
Add your product images, packaging, or 3D renders to BasedUGC. High-resolution packshots on white or transparent backgrounds produce the most realistic compositing results.
Select an AI actor and how you want the product to appear — held, worn, displayed, or used in context. Specify the interaction type for most natural product integration.
AI composites your product into the scene with realistic depth, shadow, and lighting. Review the result, adjust if needed, and export your finished product ad.
What you get
Join thousands of performance marketers creating AI UGC that converts.
FAQ
Product placement quality depends primarily on the quality of your source product images. High-resolution photos with clean backgrounds (white or transparent) allow our AI to accurately extract the product and place it with realistic depth, shadow, and lighting matching. The AI adds perspective distortion, contact shadows, reflective highlights, and environmental lighting adjustments to make the product appear genuinely present in the scene. Results are consistently photorealistic for products with strong source imagery. We recommend professional packshot photography as your input for the highest quality compositing output.
Physical consumer products with distinctive visual appearance and clear photography work best: beauty products (serums, moisturizers, makeup palettes), supplements and health products (bottles, capsules, pouches), tech accessories (cases, chargers, wearables), apparel and footwear (for worn-on-body placements), food and beverage products with visible packaging, and home goods. Products that are amorphous, purely digital, or don't have clear physical form are harder to feature. Products with transparent packaging like glass bottles require higher-quality source images but can produce especially impressive showcase results when done right.
Yes. You can specify interaction types when setting up your Product Showcase. Available interactions include: holding and displaying, applying (for beauty products), wearing (for apparel), pouring or drinking (for beverage products), opening or unpacking, and using with relevant gestures. The AI generates appropriate hand positions, grip angles, and interaction physics for each interaction type. For interactions involving physical product use — applying cream, pouring a drink, using a device — you can provide product-specific context in your prompt to refine the accuracy of the interaction and ensure it looks natural and authentic.
No. High-quality flat photography — standard packshot images on white or transparent backgrounds — is sufficient for most Product Showcase use cases. 3D models can improve quality in certain situations, particularly for products with complex geometry or multiple surfaces that need to be visible simultaneously, but they are not required. If you have 3D models available (many larger e-commerce brands produce these for their websites), you can upload them to BasedUGC and they'll be used as the primary product reference for higher-precision compositing. Either input method produces commercially usable results for standard ad creative needs.
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